Many political players and commentators agree that American political campaigns are currently undergoing a period of change, due to increased use of the internet (which has become a valuable fundraising tool) and the apparently declining effectiveness of television advertising.
However, as modern technology continues to adapt to changes in society, Internet campaigning will never be able to serve as a complete replacement for traditional political campaigning without reducing the significant barriers to entry. Internet political campaigning leaves out entire portions of each population because it only is accessible to a certain portion of the population, leaving those without this access disconnected.
For example, during Obama’s recent presidential campaign, Internet political campaigning was effective at reaching the younger population, as they remain engaged with social websites and new media. Because of the limits of technology, Obama’s Internet campaign failed to reach older generations who didn’t use this new media, as well as significant amounts of the population who didn’t have access.
- For years we have debated the influence of money in politics. We have looked at wealthy businessmen and lobbyists buying elections. Studied how TV commercials flooded living rooms and turned the polls around. In America the Super-PACs came storming onto the scene after an election funding reform with more or…Tags: social, political, campaign, media, obama, well, internet, campaigning
- A campaign team (which may be as small as one inspired individual, or a heavily-resourced group of professionals) must consider how to communicate the message of the campaign, recruit volunteers, and raise money. Campaign advertising draws on techniques from commercial advertising and propaganda. The avenues available to political campaigns when…Tags: campaign, media, political, internet, advertising
- The message of the campaign contains the ideas that the candidate wants to share with the voters. The message often consists of several talking points about policy issues. The points summarize the main ideas of the campaign and are repeated frequently in order to create a lasting impression with the…Tags: campaign, political, will