Informational campaign An informational campaign is a political campaign designed to raise public awareness and support for the positions of a candidate (or his party). It is more intense than a paper campaign, which consists of little more than filing the necessary papers to get on the ballot, but is less intense than a competitive [...]
Read the rest of this entry »Archive for the 'Politics / Campaigning' Category
Campaign Techniques
A campaign team (which may be as small as one inspired individual, or a heavily-resourced group of professionals) must consider how to communicate the message of the campaign, recruit volunteers, and raise money. Campaign advertising draws on techniques from commercial advertising and propaganda. The avenues available to political campaigns when distributing their messages is limited [...]
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Modern political campaigns have set new standards for how successful campaigns are conducted day-to-day. The campaign is conducted in what would seem to the public like pseudo-military style, with a strict chain of command, zero tolerance for certain prohibited actions, and an extended daily schedule that starts early and ends much later than most “day [...]
Read the rest of this entry »Campaign Messages
The message of the campaign contains the ideas that the candidate wants to share with the voters. The message often consists of several talking points about policy issues. The points summarize the main ideas of the campaign and are repeated frequently in order to create a lasting impression with the voters. In many elections, the [...]
Read the rest of this entry »Permanent Campaigning
Permanent campaign is a theory of political science conceived by Patrick Caddell, then a young pollster for U.S. President Jimmy Carter, who wrote a memo on December 10, 1976 entitled “Initial Working Paper on Political Strategy”. “Essentially,” Caddell wrote, “it is my thesis governing with public approval requires a continuing political campaign.” The phrase “the [...]
Read the rest of this entry »Microtargeting
Microtargeting is the use by political parties and election campaigns of direct marketing datamining techniques that involve predictive market segmentation (aka cluster analysis). It is used by United States Republican and Democratic political parties and candidates to track individual voters and identify potential supporters. They then use various means of communication–direct mail, phone calls, home [...]
Read the rest of this entry »Happy 4th of July
Happy Independence Day – and cheers to those standing firm on the original constitution.
Read the rest of this entry »Happy 1st of May
Happy 1st of May to all you workers outhhere!
Read the rest of this entry »International Workers Day
International Workers Day – we stand neutral…but happy 1st of may to all the socialists out waving their banners!
Read the rest of this entry »Cost of Campaigns
American political campaigns have become heavily reliant on broadcast media and direct mail advertising (typically designed and purchased through specialized consultants). Though virtually all campaign media are sometimes used at all levels (even candidates for local office have been known to purchase cable TV ads), smaller, lower-budget campaigns are typically more focused on direct mail, [...]
Read the rest of this entry »Scottish Minister Frozen Out
Scottish minister of transport Stewart Stevenson has been frozen out of office. Not by his fellow minister, parliament or his civil servants, but by the utter chaos caused by snow in Scotland that he failed to find prevent or find any solutions to. Apparently conditions in the scottish highlands were rather awful, airports were closed, [...]
Read the rest of this entry »Suicide Bombers In Sweden?
Suicide bombers are not funny. A trail of tragedy follow in the path of these fanatics, whatever their beliefs, reasons and motivations. Equally, a suicide bomber is next to impossible to stop, as most security measures aim at making agression so threatening, dangerous or involving such a high risk of getting caught, that it simply [...]
Read the rest of this entry »Riots In London – Lies or Necessities?
London is currently experiencing the most agressive and violent riots in the streets since the Thatcher years. The demonstrations are lead, organised and carried out by students, presumably backed by militant anarchists, thucks and opportunist troublemakers. So far, several building such as the treasury has been utterly trashed, several police officers have been attacked and [...]
Read the rest of this entry »Liberal Alliance – Bringing Change To Denmark?
As you probably know, the author of this blog has a special place in his heart for the kingdom of Denmark. Its a lovely little peaceful welfarestate with clear socialist tendencies. Now, since 2010 Denmark has been ruled by a coalition government of the danish liberal party “Venstre” and the conservatives, supported by the rightwing [...]
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